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Welcome to our website,
I hope that what guided you to our website was the same enthusiasm that we share for fine, individually created fragrances, for the intriguing stories and timeless emotions they are capable of giving us. Ours is a world that is built on creativity and real enthusiasm, one of perfumes so rare that they are almost nowhere to be found, perfumes with centuries of history behind them, or perfumes that were only created yesterday, but are always rich with their own undeniable features and unique anecdotes.
I never thought that I would end up concentrating on this world: I was convinced that I would devote my whole life cultivating my personal enthusiasm for chemical research.
But then chance put the reins of the family business in my hands - a business that had been established in 1955, building on a wealth of experience that dated back to the twenties. The first thing I did was to try to understand what had motivated my grandparents to appreciate these creations, what it was that drove the dealers - whom the company was supplying as the sole distributor for Italy - to want to persuade their customers to buy products that most had never heard of and that had no advertising back-up whatsoever.
I soon realised that these products are the result of a creative vein, one that is not subject to the forces of marketing, but that wants to transform emotions and memories into extremely personal fragrances. These are fragrances that have something special in common, as their charm does not go out of date: no matter how old they are, they remain unaffected by passing fashions and trends, just like great works of art.
These perfumes are the discreet ambassadors of the style of their wearers: they have distinct personalities that harmonise as closely as possible with the people who choose them to be expressions of their own characters.
My appreciation of this whole world grew constantly as I studied it day by day, learning to respect it and finding that, for me too, it was becoming far more than just a job: a real passion.
That is how, with the irreplaceable assistance of my wife, I devoted my attentions to learning all the pros and cons of how this company had been operating in the past and to introducing the significant changes that have brought us to the status of being a recognised leader in the sector today. We have improved knowledge about these product's values and we have intensified and developed a direct, sincere relationship with those dealers and consumers who were already attracted to these fragrances. We have also modernised and innovated - but without ever detracting from the heritage of culture and enthusiasm that were the original reasons for starting the business.
Today no less than in the past, we are convinced that we need to do more than merely market products from the most aristocratic of brands and their artistically ingenious perfumiers: it is far more important that they are marketed by people who appreciate and love them with all their heart.
We do not see ourselves as distributors so much as discoverers - of fragrances, of course, but also of points of sale capable of conveying our passion to customers who will appreciate them with enthusiasm and involvement.
That is why we are always on a quest for the finest expressions of creativity in the art of perfumery, so that we can distribute them through a network of traders who share our passion for fragrances that have what it takes to trigger the emotions.
We have also managed to make one dream come true by opening a shop in Milan where we put our most intrepid projects into practice, my most intriguing pastime.... We have called it "Calé-Fragranze d'Autore", so that the customers who visit us will be left in no doubt about our mission.
I hope that those of you who approach this little world of ours - a carefully nurtured niche of true connoisseurs in the colossal panorama of perfumery - will be able to share with us the everyday pleasure of discovering, for example, a fragrance that was originally created more than fifty years ago.
The President of Calé Srl
Silvio Levi
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Tradition and innovation at the highest levels
Since 1955, Calé has been searching the entire world to select the finest expressions of perfumery and toiletry and distribute them exclusively in Italy.
Research and a passion for unique creative expressions
We have always been guided by our enthusiasm for seeking out things that are made with care, with love, with great passion and with creativity.
"Rare things " yes, but always things that can be unearthed somewhere, masterpieces of perfumery destined for true connoisseurs.
Exclusive fragrances for connoisseurs of creativity
Our products are guaranteed by years of solid experience and the uncompromising severity we practise in our selections.
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