Silvio Levi writes events & meetings curiosity library

April 2010 Passion and inspiration For a Nose who feels the sense of smell needs to be “rehabilitated”, fragrances appreciated for their unique, artistic “olfactory form”, because a lovely scent is never just a container or an image. September 2009 A nose tells his story … A perfume is a combination of fragrant essential oils diluted in alcohol. A good perfume is a pleasant odour that triggers positive thoughts. A fine perfume is the result of artistic creativity December 2008 Artistic Perfumes - My Olfactory Poetry For the Gentleman who likes to distil his olfactory language, Calé Fragranze d’Autore offers eight veritable epiphanies of pleasure. Starting with a mystery. June 2008 Artistic Perfumes - Artistic Noses Who could have a better “nose” for a good business opportunity, albeit on the niche scale, than a nose? Here is a fine tale that shows how creativity and courage are a winning blend. November 2007 Artistic Perfumes - The Grasse institute of perfumery Being invited to lecture in what can fairly be described as the university of fine French perfumery is indeed a rare honour. One that gets even better when you meet some exceptional people. October 2007 Artistic Perfumes - Fragrances made to measure: a caprice or an art? Something unique, tailor-made to suit your personal requirements and stimulate your memories is quite possible in the area of fragrances, too. But the cost is staggering. So wouldn’t it be preferable… July 2007 Artistic Perfumes - A meeting about style and perfume How many men (for that matter, how many women?) would be prepared to devote an evening to a “lesson” about the leitmotivs behind haute perfumery? On paper, not very many… but in actual fact… January/February 2007 Artistic Perfumes - Sandalwood Sandalwood oil is a priceless, almost unobtainable raw material these days, although there is a flourishing black market. Would you like to experience its warm aroma? This is how. December 2006 Artistic Perfumes - Perfume, by Patrick Süskind “He who controls odours also controls men’s hearts”, wrote Patrick Süskind in 1985 in the book that describes the unusual story of Jean-Baptiste Grenouille November 2006 Artistic Perfumes - Choosing a perfume If you want to find the perfume that fits your lifestyle like a glove, let your instinct do the choosing: emotions are worth far more than the persistent messages of media communications. October 2006 Artistic Perfumes - Indispensable passion People who make a profession out of creating fragrances are ultimately governed by the same indispensable ingredients for working (and living) well: passion, coherence, ethics and the sheer pleasure of making something yourself. July 2006 Artistic Perfumes - Technology and perfumes The Nasdaq is up? The fragrance of mint permeates the air. The technology index is tottering? There’s a distinct smell of lemon. And for your other half, you can even get a rose-tinted computer. June 2006 Artistic Perfumes - Incense For rituals or just for the sheer pleasure of their aromas. Taking you back to your memories or for judging time. The mysteries and the magic of incense. So rare and precious, but as it burns… May 2006 In the name of the rose From Homer to Sting, the perfume of the flower that unleashes passion has bewitched poets and emperors, noblewomen and artists. And the great cosmetics brands are perfectly well aware that its fragrance also suits men. May 2006 Artistic Perfumes - Promoting artistic perfumery There is an Italian model - and it’s a real winner - for getting the best value out of niche fragrances. The result of the enthusiasm and the skill of a dedicated group of experts who know how to work as a team. March 2006 Artistic Perfumes - The perfumes of Biella and of Pantelleria Biella and Pantelleria. A corner of Piedmont dedicated to wool and a fragment of Italy with the aromas of Africa share two fine anecdotes with the whiff of memories. December 2005 Artistic Perfumes - 3rd Edition of Fragranze in Florence - Interpreting perfume All arts and passions thrive on nuances. How can they be captured? Knowledge is the key and the heart can show the way. Especially when the time comes to choose “our own” fragrance. October 2005 At the tip of your nose Signing a letter with the fresh smell of the sea, of the land or of a bunch of flowers. Montegrappa has given a new lease of life to ink with fragrances and colours: to stimulate all the reader’s five senses, but also to convey the writer’s personal style. September 2005 Niche perfumery. Let’s take its pulse. Niche perfumery is a dynamic microcosm within the variegated cosmetics market: we analyse what makes some entrepreneurs “think small” and focus on elite products. 18 April 2005 The Fair of the Vanities As of this year, Italy’s leading perfumery and cosmetics fair has added an exhibition area reserved for niche products, showcasing the great classics who have succeeded in maintaining continuity, coherence and uniqueness. April 2005 No Minister can deprive us of its perfume Do you miss those dinners that ended with the aroma of a good cigar? There’s an infallible way to soften the blow of doing without your tobacco: wear it as a fragrance. December 2004 Artistic Perfumes - The Gentleman. The male elegance manual Each man has his own style and there is a fragrance that goes perfectly with each style. Simple though this rule sounds, it can cause problems when you want to choose a gift. This is how to find the right person to help you solve those problems. November 2004 Artistic Perfumes - How do we perceive odours? The story of how two Nobel Prize laureates discovered the reason why our ability to perceive the particular nuances, hints and blends of a given odour is different for every one of us. October 2004 Artistic Perfumes - 2nd Edition of Fragranze in Florence The aficionados of special fragrances are growing in number, slowly but surely. And they are the very individuals for whom a rather special event has been organised in Florence, to delight the most refined and curious of noses. October 2004 To each his own Hermessence Jean-Claude Ellena agreed to become the nose at Hermès. He has now created four perfumes for the Maison which share a name that is a play on the combination of the words essence, sense and essential. These are the notes that combine in their perfumed symphonies. September 2004 Masterpieces: a special setting for the niche market A new feature is born in the framework of Cosmoprof, to complete the range of market distribution channels available in the fair. Housed in a section of Hall 18 where access is restricted to invitees only, “Masterpieces” is an area dedicated to "niche" perfume products: products that are rooted in the traditions of perfumery and aim at a market of a select few, with carefully nurtured and intentionally restricted distribution. Visitors to the quietly refined area measuring 1,000 square metres will be able to encounter this important production sector, whose creations deserve to be considered masterpieces in miniature. July 2004 Artistic Perfumes - Truefitt & Hill Truefitt&Hill is a veritable institution in London. Now just short of its bicentennial (it first opened its doors in 1805), it still offers its customers fragrances with a magical scent of the past. June 2004 Artistic Perfumes - Parfums d’Orsay Launched as a gesture of love, the fragrances created by the genius of the Comte d’Orsay have fascinated whole generations of gentlemen. And they are now making a comeback, with all their intriguing scents. May 2004 Artistic Perfumes - Personality… let’s keep it truly individual To each connoisseur... his own fragrance. Not a conventional one, but one that is identified as a real work of art. Capable of reviving special emotions and of telling others something about you. March 2004 Artistic Perfumes - Fougère Royal and Jicky Fougère Royal and Jicky, two fragrances that revolutionised the masculine public’s olfactory tastes, were created in the period between 1882 and 1889: the merit goes to the progresses made by chemistry and to two ingenious men. February 2004 Artistic Perfumes - Classifying perfumes There are various ways of classifying perfumes. Pentagrams of odours are the starting point for the achievements of the world’s great noses. December-January 2003/2004 Artistic Perfumes - Ambient fragrances Ambient fragrances are all the rage. It’s such a pity that houses are full of odorous detergents, deodorants and powders that all lack one vital component: a touch of poetry. November 2003 Artistic Perfumes - 1st Edition of Fragranze in Florence The first exhibition to be visited all with your nose offers a chance to indulge in a flashback: it takes me back to Florence in June last year, when, with the complicity of Monsieur... October 2003 Artistic Perfumes - The Materozzoli Perfumery The Materozzoli Perfumery has made Rome into one of the world’s capitals for enthusiasts of élite fragrances. Here is its story. Which starts with a devastating flood... June 2003 Artistic Perfumes - Beautiful perfumes and nice perfumes Recognising a fragrance and appreciating its quality is far from easy. But with the aid of an expert and a good dose of everyday training your nose can learn to enjoy aromas and their nuances. May 2003 Artistic Perfumes - Unacknowledged creations that become masterpieces Too daring for the age when they were born, many are the fragrances, the guardians of curious anecdotes, that are musts today, but whose success first had to be conquered. And now, they are exclusive drops for a few select… connoisseurs April 2003 Artistic Perfumes - Musk by P. Kemp and Les senses du parfum by G. Robert Muschio by Percy Kemp and Les senses du parfum by Guy Robert: two books that bring the fascinating world of essences to life, with all its fantasies, legends and reality. For those who have a good nose… March 2003 Artistic Perfumes - Masterpieces without logos A famous brand is not always a guarantee of quality. And only the most expert perfumiers are capable of playing the demanding role of selector for their clients. February 2003 Artistic Perfumes - Choosing a perfume Choosing a new fragrance has to be instinctive, not rational: passionate, not calculated. The right sequence is to free your nose first, then your mind and don’t forget that… December-January 2002/2003 Artistic Perfumes - Perfumes and psyche Some fragrances manage to interact with the human psyche: they have the capacity to bring all those memories flooding back that you thought were buried for ever in a forgotten corner of your mind. November 2002 Artistic Perfumes - Noses and their clients Not all fragrances are mere marketing exercises: if the aim is selective distribution, an essence may still be shaped like a dream. October 2002 Artistic Perfumes - Shaving, too, is an art For a Monsieur, shaving with tools made of noble materials is a sumptuous pleasure. But the perfect barber’s art is completed with an aftershave produced by one of the venerable English brands. August-September 2002 Artistic Perfumes - Creed One of the rare examples of integration between the English and the French schools, brought about by the Empress Eugenie in 1854, gave rise to a great Maison and to some unforgettable fragrances. July 2002 Artistic Perfumes - Floris We often fail to realise just how important odours are in distinguishing a person. One person who did realise – and very well – was Juan Famenias Floris, who opened a shop in Jermyn Street… June 2002 Artistic Perfumes - Niche Fragrances Brands that savour of craftsmanship. Rare ingredients, heritages of unparalleled experience… Here are the niche fragrances for the extravagant man.

Silvio Levi was born in Milan and still lives there now. After graduating in chemistry and doing research work in the pharmaceuticals and industrial area, he left the sciences in 1995 to join the management of his family business. From that moment on, he has made his new work into a passion and gradually gained accreditation as one of the leading experts in the area known as niche perfumery, where he acts as a mediator between the various actors working in the field and has become their spokesman. This activity of relationship has led to the creation of such meetings as Fragranze, held in Florence under the auspices of Pitti Immagine, and Masterpieces, held at the Bologna Cosmoprof, which bring the sector's most significant brands together. Since June 2002, Silvio Levi has been writing a regular feature entitled Artistic Perfumes in the monthly magazine Monsieur and has also written other articles on the topic for a variety of other publications. Silvio Levi was the mover behind the Italian translation of Guy Robert's book "Les sens du parfum" (Franco Angeli 2003) and he is also the co-author, together with his friend Ornella Pastorelli, of the book "Leggere il profumo" (Franco Angeli 2005).

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