Silvio Levi writes

Music and Perfume

Has anybody ever told you to listen to a perfume? It might seem absurd to use your hearing to appreciate a fragrance, and it is a turn of phrase more than anything, but the truth is that some people do ‘hear’ smells as though they were sounds.

This is the case for what is known as synaesthesia, a condition in which one sense is simultaneously perceived as if by one or more additional senses, that is, a perceptual phenomenon in which stimulation of one sensory or cognitive pathway (auditory, visual, etc.) leads to automatic, involuntary experiences in a second sensory or cognitive pathway. This often manifests as the appearance of a visual image, generally following acoustic stimulation (‘coloured hearing’), but also applies to tactile,...

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More Articles of Silvio Levi

The fashion connection

High fashion brands often come to mind when discussing perfume and, in fact, many of them are directly or indirectly connected to the world of fragrance.

To provide you with an understanding of the economic importance of this sector, Carla Seipp states that the perfume market is currently worth approximately 27.5 billion dollars a year and estimates that this could increase to 45.6 billion dollars in five...

Scents of happiness

Spring flower fragrances interpreted by one of Italy’s greatest perfume experts and CEO of Calé, distributor for the most important Artistic Perfume brands

In a grove of oranges Zephyr and Flora rejoice amongst a host of flowers. Flora is turning into Spring, surrounded by Venus, Cupid, Mercury and the Three Graces, Chastity, Beauty and Love. These are the leading characters in Botticelli’s “Primavera” (Spring),...

The language of smell

The meaning an odor takes on different Earth’s latitudes should be really different depending on cultural and social factors distinctive of the location in which it has been perceived.

A nice smell for us should turn out to be unpleasant to others.  We need look no further to see this than in our everyday experience. For many women the smell of acetone is not bad at all, while often it is almost unbearable to men. For those with a model-making...

Oudh. Perfume from the Orient

In recent years Oudh has conquered the West to such an extent that it now seems to be an ever present constituent of a great many perfume pyramids; but what is it that lies behind this fragrance?

Introduction by Giovanna Cappuccio – Managing Editor of Fashion & Beauty Defining the absolutes of Oudh is indeed a rather complex question. My nose has explored Oudh in its totality. When it is of the highest quality this agarwood reveals secrets...

The Glory, the Decline and the Rebirth of Perfume

From the origins of perform to how it has evolved over the centuries up to our own times, and from its being a statement of the wearer’s social status to achieving its own intrinsic status as a work of art and expression of aesthetic values. The potential and the risks for Art perfumery.

Perfume has had a long history that has accompanied the whole of humanity’s journey. In the beginning, it was fundamentally perceived as a means communication between the human and the transcendent. The word transcend means to rise beyond, just as...

Role of perfume in personal communication

The use of perfume as a communication “tool” has ancient origins, although its role has changed over the years. A powerful messenger of our way of being, it should be chosen very carefully.

Perfumes play a special role in personal communication. Often underestimated, this aspect of perfumes has much more ancient roots that you would think. In the perfumed trail that accompanies the history of man, many great characters, starting with Solomon...

The cathedrals of perfume

The international distribution network of Artistic Perfumery is booming. Great attention to the customer with a view to giving everyone the opportunity to find their very personal olfactory aura.

The set of niches of different artists creates magical places The world of perfume has undergone an impressive evolution since the post-war period. We have witnessed quite clear macro-phenomena, such as the enormous development of the perfume offer...

Aldehyde scents

Mysterious ingredients considered “synthetic” but actually very present in nature, aldehydes have truly unique and unpredictable characteristics from an olfactory perspective.

Clear, sweet, fresh…essences. Among the mysterious words of perfumery, “aldehyde” has particular resonance. To a chemist, this word simply indicates a functional group, “aldehydic” precisely, which takes its name (from the Latin alcohol dehydrogenatus)...

A change in artistic perfumery

The year 2012, marked by a severe international crisis, closed for the perfumery sector with less pain than would be expected, given the circumstances.

A well-known expert, with great experience and knowledge in the industry, showed me some figures as a preview of this analysis on the number of perfumes launched during the year 2012 in the various sectors at an international level. It is hard to believe...